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DMY BY DMY is a British eyewear label established in 2018 by Demi Mae Yip.


The label delivers timeless, trans-seasonal eyewear inspired by the sartorial history of yesteryears. Handcrafted from the world’s finest Italian cellulose acetate – a plant-based plastic that’s durable, lightweight and hypoallergenic – each frame has been constructed with quality, sustainability and functionality at their core. Known for their signature nostalgic style and everyday comfortability, the label is beloved by celebrities and style icons across the globe.

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