Shorthand for “Anonymous Dystopia,” ADNYM—a gender-neutral label founded in Stockholm in 2016 by three seasoned denim veterans, one of whom founded Hope—mines the idea of dressing anonymously in a highly uncertain world. While ADNYM is best known for subverting the codes of the traditional five-pocket jean, the brand is also a go-to for outsized tees, hoodies, and tailored pieces with both Scandi-minimalist and Middle Eastern influences.

Adnym makes products in quality materials and modern shapes that generate attention, stimulate curiosity, reward intelligence and lead to an emotional connection between consumer and brand.

Adnym draws inspiration from our heritage, combining silhouettes and colorways from the Middle East, specifically Beirut, with a Nordic, minimalistic aesthetic .